Heidi Lorman has more than 20 years of experience in global healthcare communications with expertise in pharma, biotech and consumer programming spanning a multitude of therapeutic areas including oncology, diabetes, mental health, women’s health, the central nervous system and dermatology.
Heidi has led award-winning strategic corporate and product communications campaigns from pre-approval through launch, as well as mature-brand repositioning, public education initiatives and issues management. She has a passion for translating difficult-to-understand science into information that is understandable to mainstream audiences. Heidi also has significant experience in third-party relationship building. She spearheaded influential collaborations with patient and professional groups including Cancer Care, American Congress of Obstetricians and Gynecologists, Anxiety Disorders Association of America, National Alliance on Mental Health and many others.
Prior to joining Consilium, Heidi led strategic communications programs at Zeno Group, Havas, Chandler Chicco and Cohn and Wolfe agencies. She earned a Bachelor of Arts in Communications from the University of Maryland in College Park.