CMR Surgical is developing next-generation robotic systems for minimal access surgery.

 

Background

  • The largest ever MedTech private financing round worldwide, backed by Softbank
  • Financing to support accelerated global expansion and commercial scale up

 

Strategy

  • Developed and executed a comprehensive communications strategy to raise company profile internationally
  • Arranged exclusive under embargo interview with the Financial Times followed by extensive proactive outreach on the day of the announcement

 

Outcome

  • Media coverage across international business media and trade publications including the Financial Times, City A.M., MedTech Insight, Fierce MedTech and BioWorld
  • Interviews with the management team successfully placed with key journalists, communicating CMR’s story internationally