Osler is a UK-based diagnostics company whose purpose is to enable anyone, anywhere, to access, understand, and act on their health, to live healthier, happier, and longer lives.
Background
- A UK-based diagnostics company with a purpose to enable anyone, anywhere, to access, understand, and act on their health, to live healthier, happier, and longer lives
- Developed the Osler Origin, a 'portable lab' that can provide lab-quality diagnostics to anyone, anywhere, at any time. It will offer a wide portfolio of diagnostic tests and serve all major healthcare settings, globally
Strategy
- Development and refinement of key corporate materials ahead of emergence from ‘stealth’ mode, including new website, corporate and investor deck, key messages, press release, Q&A, and a social media communicating Osler’s technology and differentiation
- Targeted media strategy including an under-embargo interview and site visit with the Financial Times
- Provided strategic support and counsel to the CEO throughout
Outcome
- Coverage in the Financial Times with key messages reflected
- Strong social media launch campaign resulting in increased engagement and impressions
- Successful and coordinated emergence from ‘stealth’ mode with good interest from key stakeholders